TreaTag - the Halloween Yard Sign

There is an unspoken competition that occurs every year. On Halloween the children of a neighborhood rank the adults on the coolness scale based solely on the candy they receive. Over the years this has raised the candy quality many levels. A national phone service even highlighted this social phenomenon in a commercial.  A family dressed in Star Wars outfits uses their network devices to plan a better route on Halloween.

Hershey’s Candy Company worked hard to make their product, Reese’s Peanut Butter Cups, the most desired treat. Kent wants to be ranked highly so he buys Reese’s Peanut Butter Cups. The only problem is that the kids might not make it to his house because they don’t know what he has. If there was just a way to let them know?

 

The ETI Commercial Marketing Division introduces the TreaTag. This is the first Halloween yard sign that kids will read. The TreaTag consist of a Low Density Polyethylene (LDPE) printed sheet and two ABS folding supports. The supports go into the two pocket sleeves in the printed sheet. The TreaTag is free with every extra-large bag of Reese’s. The supports fold up to fit in the bag and protect the sharp point. When the sign is installed the supports will fold away from each other, offering an active resistance to the LDPE sheet.  

This is a $1 million dollar idea. The Candy industry spends millions on advertising over Halloween. This would increase that coverage considerably. The sign construct might also have wide ranging possibilities for the Political industry, Garage sales, Grad Parties. The COG is about $0.45 in bulk. The real savings is in the shipping and distribution. This will weigh significantly less than traditional yard signs with wire frames.

Hurdles:

Putting “sharp” items in with kid’s candy

Encouraging the public to use them

Signs manufacturing in a way that is safe for food contact

Kent displayed his TreaTag for a week ahead of time. On the big night he “up-ed” his game by using glow sticks to back light the sign. Kids did not miss his house. Kent finally received the unspoken high ranking he always deserved. The next morning revealed the truth. This year it is the neighbor’s house that got egged.  Way to go Kent! Way to go.

Until next time – Keep Inventing

Eric The Inventor