On Friday, Sandy is walking out to her car after an evening
talking to friends. She can’t find her keys in her purse. It’s too dark. On Saturday,
Sandy pauses before going into the movie theater with her boyfriend. She can’t
find her ChapStick® in her purse. It’s too dark. On Sunday, Sandy is in church
and wants to take notes. She can’t find her pen in her purse. It’s too dark.
Sandy wishes there was a better way.
The ETI LighTote
is the world’s best purse with integrated illumination. The purse contains a switched
hinge in the purse’s joint. This feature contains a battery and a switch. When
the LighTote is opened it turns on
two strings of LEDs that are strung around the lower walls of the purse. This indirect
light allows the user to find the needed item without dilating their pupils and
losing night vision.
The LighTote is
an easy $750,000 idea. It is easy to manufacture as a $4 cost of goods (COG)
upgrade to any existing purse and could add $15 of value. There are a million
options for distribution. The market is huge. It is an item that 50% of the
public purchases once a year.
Hurdles:
·
Patent Issues – It might be difficult to write a
patent with enough protection. So every other company will have a version in 1
year.
·
Battery Life – If the purse is left open it will
drain eventually. A timer in switch would help.
·
Ignorance – Ladies might not want to see what is
on the bottom of their purse.
This concept is long overdue and leads into several new
concepts; phone chargers, exterior flash light, fiber optic exterior luminescent
designs. Men might be the most excited about the LighTote. We love putting LEDs
on everything and we hate waiting outside movie theaters while the girlfriend
looks through her black hole of a purse for lip gloss. This probably means she
plans to interrupt my Jet Li movie with kissing. There will be plenty of time for
making out after Jet Li has restored honor to his family.
Until Next Time – Keep Inventing
Eric the Inventor
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